The everlasting euphoria that is spritzing the world!
Never Too Light To Learn - When & Why Evodia Fragrances got started
When it comes to your goals, you inherently put your best foot forward; whether that be for school, work, or even a hobby, we strive to do our best. When that goal has been fulfilled, that euphoric moment of being on top of the world consumes your entire being. Now, there may have been plenty of rocky moments, unsuccessful attempts, and complete pivots that may have occurred, but you are still overly proud of yourself for completing this. However, the moment someone else comes in and takes credit for your achievements and exiles you out, that is when the darkest of hours overwhelm you. Regardless of how dark things become, your eyes will adjust and you will be able to see in the darkness; it may be external light or it may be your internal light, evolving you into someone even stronger. After all, there are animals who can see in complete darkness. Nevertheless, YOU WILL adapt, YOU WILL overcome, and YOU WILL find yourself. From that darkness, the everlasting euphoria of Evodia Fragrances was discovered. Arianna Huffington, co-founder of The Huffington Post, the founder and CEO of Thrive Global, and the author of fifteen books once quoted, "Failure is not the opposite of success; it's part of success."
In the fall of 2018, just celebrating five years with a nationally growing allergy company, Christopher German's growing career was abruptly terminated. Summer of 2016, after obtaining his dual Master's degrees in Forensic Science - Biochemistry and Forensic Science - Crime Scene Investigation, Chris was promoted from an Allergy Specialist to an Account Supervisor. This promotion enhanced his abilities from managing one clinic, to managing over 40 clinics and 50 Allergy Technicians; expanding throughout four states in the Midwest. After one-and-a-half years in the supervisor role and migrating towards a managerial position, Chris was shattering the companies conversion goals by achieving 110% growth, securing high profile clinics, and building legacy team comradery. But on a Friday afternoon, after completing a regional call that covered the upcoming achievements his territories were about to have in the coming months, Chris received a call from his newly hired director, and was fired. But how could that be possible after being recognized for so many achievements, being told he was in the running for an upcoming promotion, and continuing to build vital connections with already established clinics and newly discovered high profile clinics? Because the success was done solely by him and against the direction his new superior director wanted. So instead of being asked how to duplicate such successes, his director terminated him.
For those who have never been fired from a job, especially a career where you had nothing but continued successes, being fired is obliterating; if you have experienced being fired, you know that the first reactions are anger and pain, followed by confusion and disillusionment. Along with multiple hits from loss of income, status, daily structure, social support, self-esteem, and identity, there's also the inherent uncertainty that often comes with mapping out your next career move. Getting laid off can feel devastatingly personal and hard on your mental health. Unless these feelings are aired out with a spouse, family, friends, or counselor, your self-esteem can become shaky. You can be overwhelmed by a crippling sensation of powerlessness, depression, and fear. After some time of being unemployed, unsuccessful attempts of trying to get back into the Forensic Science field, and separation between him and his fiancé, Chris' light was becoming extinguished.
Even in the darkest of times, you still have an internal light that shines and will guide you in your darkness. An American Professor, Brené Brown stated, "Only when we are brave enough to explore the darkness will we discover the infinite power of our light." Having a powerful group of friends and family helped Chris realize the success he had was simply to help someone else's ideal goals grow, thrive, and continue to prosper. His internal light radiated with self-questioning, which can help anyone break through their emotional paralysis. After you determine that you are numb, you can ask yourself the simple, but difficult question, “Why am I emotionally stuck?” Chris continued to ask himself self discovering questions of, "Whose life are you wanting to live; the life for someone else or the life for yourself? What would you enjoy doing for the rest of your life as a career? When are you going to make yourself happy? Where do you see your future? and, How are you going to do this?"
Discovering the answers to these questions, lead Chris down the path to reconnect with his science degrees and his attraction of how fragrances can create a euphoric story. Compiling those two worlds together and his appreciation for Greek Mythology, the elixirs, unique to Evodia Fragrances, were concocted in 2018.
Better Light Than Never - What Evodia Fragrances has done & Where they are going
Since launching in 2020, Evodia continued to grow and capture the attention locally, nationally, to internationally. Here is a timeline to showcase how much they have grown since...
2020
January
Samples of four scents; woodsy, floral, fresh, and spicy, are distributed to friends and family
May
The name Evodia Fragrances is established on Facebook and Instagram, with the first collection being The Scent of God; Alpha, Omega, Delta, and Psi
July
Received first order to do a custom wedding scent
August
Launched Mask Refresher Sprays (discontinued in 2023)
September
Official website launches, which starts generating national and international sales
First commercial appears on the podcast, reset:RETHINK
First international order to UK
October
Photoshoot with models to be the "look" of The Scent of God collection
December
Partnered with United Way: COVID-19 Community Response & Recovery Fund, where 50% of proceeds were donated.
2021
March
Receive first TikTok review from lexisfragrances
April
Did first small business pop-up at Westroads Mall
Attended National Dental Hygiene Association, showcasing Mask Refresher Sprays
Launched 3 additional Mask Refresher Spray scents
May
Celebrated 1 year anniversary of launching
June
Celestial Bodies was launched
Attended Council Bluffs Pride
July
Received 1st Place Award for Beauty Supply Store in the Beauty & Wellness Category with Omaha Choice Awards
September
Attended a Rustic Market in Essex, IA
Received first YouTube review by Napps & Nurture
Relocated to Washington, DC for business workshops
October
Started custom scent collaboration with 2021 Baby Ball Winner - Hampton D
2022
January
Relocated back to Omaha, NE to further business
February
Started collaboration with local drag venue; The Marquee
Started custom scent collaboration with 2022 Baby Ball Winner - Lady Etta Mommy
50% proceeds supported Nebraska Aids Project
March
Nominated for Beauty Supply Store with Omaha Choice Awards
April
Receive more traction of reviewers on TikTok
May
International order to Japan
July
Received 1st Place Award for Beauty Supply Store in the Beauty & Wellness Category with Omaha Choice Awards
Attended Omaha Pride
October
Launched handmade custom bottles for custom scents
Pop-Up Shop Custom Scent Collaboration with Kendra Scott Jewelry in Omaha NE
December
Launched on TikTok (soft phase)
Created custom scents & bottles for Murray & Peter Present A Drag Queen Christmas Cast
Featuring Todrick Hall, Alyssa Edwards, Nina West, Kerri Colby, and many more
2023
January
Contacted to appear on a reality show
February
Contestant on The Blox, Season 8, in Kansas City, MO
Continued collaboration with The Marquee
Started custom scent collaboration with 2023 BabyBall Winner - Indie X Skys
March
Award winner for Business Elites 40 Under 40, in Las Vegas, NV
Started Blogs
Pop-up Shop Custom Scent Collaboration with Kendra Scott Jewelry in Omaha NE
April
Nominated for Beauty Supply Store with Omaha Choice Awards
May
Became Better Business Bureau accredited
Spoke to Bryan Middle School about entrepreneurship and small business ownership
Partnership with Editing By Dez
Don't worry, there will be more to come! Working on other projects that are too great to share right now! Stay tuned on our social media!
Bragging Lights - Who is behind the euphoria of Evodia Fragrances
All of this hard work could not be done by just one person, it truly took a village to get Evodia Fragrances from the ground-up. It took family, friends, customers, and fans to build what Evodia is becoming. The groundwork started with Christopher German; which he then recruited the expertise from friends Alison Arthur, Cody Von Ruden, Huyen King, Shania German, and Marrisa Peck. Each one will have their own blog story in the months to come, where you get to personally know the magic that each one contributes.
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